In a new piece on digital badging, PBS NewsHour shares the impact that badges are having on recent college graduates entering the workforce.
The Interactive Advertising Bureau (IAB) comprises more than 650 leading media and technology companies that sell, deliver and optimize digital advertising or marketing campaigns. Combined, they account for 86 percent of online advertising in the United States.
The IAB Certification Program launched in 2012, created out of marketplace demand. It is the first digital advertising program to earn accreditation from the American National Standards Institute (ANSI). Additionally, IAB Learning & Development serves the industry by offering education programs and classes in Programmatic Advertising, Leadership, Digital Fundamentals and more.
Always forward-thinking, IAB first experimented with static digital badges, but was soon challenged to find a more efficient way to manage and communicate the issuing and expiration of certifications, and for certification holders to easily share their achievements with employers, peers and professional networks.
Download this case study to learn more about those challenges, the ways in which Acclaim helped IAB progress its digital badge program, and the key results that IAB has driven.
SBCC’s Career Skills Institute developed a flipped classroom model to build out more than 40 short courses that leveraged content available on Lynda.com. For each course, instructors curate a playlist of educational videos that students watch prior to attending class. After demonstrating proficiency in each course, students are issued badges to prove their competency to employers. Read more about the institution's approach and the results that SBCC has driven with its badging program through Acclaim.
Coletta's Story: How one IT professional improved her employability by earning and sharing digital badges
Coletta Teske, an independent network consultant, was having difficulty finding work until she shared her IBM digital badges on Twitter and LinkedIn. Watch this video to learn how she turned those badges issued through Acclaim into a new job opportunity.
Pearson and Capella University Partner to Issue Digital Badges, Demonstrating Growth of Badging and Connecting Higher Education to Employability
Online university among first to leverage Acclaim digital badging platform to demonstrate student skills to future employers
NEW YORK – April 6, 2016 – Pearson announced today that it is collaborating with Capella University to issue digital badges for students completing the online university’s National Security Agency (NSA) and Department of Homeland Security designated master’s program. Capella University is one of the first online universities to leverage Pearson’s Acclaim digital badging platform to signal to employers the professional skills and competencies its students have gained through coursework and certificate programs.
“The IT landscape is constantly evolving. Digital badges complement our master’s in information assurance and security program because they are secure, verifiable and provide full context of the capabilities our students bring to an employer,” said Bill Dafnis, Ph.D., PMP, Capella’s interim dean of technology. “Capella University is committed to providing students with the skills they need to immediately be effective members of the workforce.”
Capella is designated by the National Security Agency (NSA) and the Department of Homeland Security as a National Center of Academic Excellence in Information Assurance/Cyber Defense. As a result of this designation, Capella is able to offer NSA Focus Area digital badges to students completing its master’s in information assurance and security, network defense and digital forensic specializations.
“While transcripts and diplomas are long-standing, trusted validations of student achievement, digital badges provide employers with more detailed, transparent aggregations of a student’s earned skills,” said Peter Janzow, senior director of business development, Acclaim, Pearson. “We are pleased to add Capella to our growing roster of academic institutions offering badges through Acclaim. Pearson is proud to be at the forefront of the growing trend toward badging to connect higher education and employability, which advances the transition from college to careers and improves communications between higher education, learners and employers.”
Badges issued through Acclaim can be shared via popular networking sites such as LinkedIn, Facebook and Twitter, over email and other online destinations. They can be verified by clicking on the badge. Each badge includes metadata that shows who earned the credential, what was accomplished, and the organization that issued the badge. This portability and transparency make it easy for individuals to represent online their full range of abilities to academic institutions, employers and industry peers.
Pearson is the world's learning company, with 36,000 employees in more than 70 countries working to help people of all ages to make measurable progress in their lives through learning. For more information about Pearson, visit http://www.pearsoned.com.
About Capella University
Capella University (www.capella.edu) is accredited by the Higher Learning Commission. Founded in 1993, the university is dedicated to providing flexible, professionally aligned online degree programs designed to help working adults advance in their careers. As of Dec. 31, 2015, approximately 37,000 students were enrolled in Capella’s bachelor’s, master’s, doctoral, and certificate programs. Known for its commitment to learner success, academic quality and innovations in online education, Capella pioneered competency-based direct assessment programs allowing students to learn at their own pace. Capella University is a wholly owned subsidiary of Capella Education Company.
Scott Overland, firstname.lastname@example.org, 202-909-4528
Mike Buttry, email@example.com, 612-977-5499
Adding a hyperlinked badge image to your email signature is a great way to make sure your professional network is aware of your certifications, credentials and other badge-worthy recognition.
We've heard from many of you who've felt frustrated in trying to do this because email clients such as Outlook require a resized image in order to appear nicely within the email signature. That's why we've made it easy for you to download a resized version of your badge image.
Use the Large size for documents, like your resume, and the Small size for your email signature. And don't forget to copy your badge URL and hyperlink it to the image so your badge can be viewed and verified.
How to download your badge image
From your Acclaim profile page, click on the badge you'd like to download.
Click the Share button from the badge details page.
Click the Download icon from the share options.
Then select which size you'd like to download.
Choose Small Image for your email signature.
Click the URL icon from the share options. Click the Copy to Clipboard button, then hyperlink to your badge image within your email signature.
Your badge image will appear nicely within your email signature.
Have you added your badge to your email signature? If so, has anyone in your network ask you about your achievement?
If you've embarked on a job search in the past several years, you know two things to be true:
"From the hiring manager perspective, they want to see skill sets, they want to see endorsements, they want to see the complete profile of that candidate, and that now does include these microcredentials," says Jason Weingarten, co-founder and CEO of Yello, which provides software to help with recruitment.
Weingarten also points out that one possible challenge around digital badges is an employer's ability to validate the badges in order to consider them as part of the hiring process.
Seamless, real-time verification is one very key benefit to the badges issued by Acclaim. It's essential that we make it easy for employers to understand exactly what you can do as a result of the learning outcome, competency or credential that your badge represents.
What can you do to help increase employers' awareness of digital badges? If you've got one, share it. The best way for anyone to understand what this badging stuff is all about is to see badges in action.
“The vision is to create a structure of alternative credentials that students could acquire relatively quickly and inexpensively that will also be immediately useful from an employment perspective.” - Cathy Sandeen, chancellor of the University of Wisconsin-Extension, fromDigital Badges Hit the Big Time
A recently published article at University Business dives into the increasing interest of colleges in digital badges. Many of the points outlined reflect what we're seeing from colleges issuing badges to students through Acclaim. You can read the full article here.
Digital badges are changing the way professional achievements are recognized, managed, shared and verified - andIBM is leading the way within their industry for maximizing the potential of badging.
With four badge types across a variety of learning activities offered by the company and their Global Training Providers, IBM has recognized increased course completion, engagement rates and other tangible benefits thanks to its badging program. Watch this video from IBM to learn more.