The Interactive Advertising Bureau (IAB) comprises more than 650 leading media and technology companies that sell, deliver and optimize digital advertising or marketing campaigns. Combined, they account for 86 percent of online advertising in the United States.
The IAB Certification Program launched in 2012, created out of marketplace demand. It is the first digital advertising program to earn accreditation from the American National Standards Institute (ANSI). Additionally, IAB Learning & Development serves the industry by offering education programs and classes in Programmatic Advertising, Leadership, Digital Fundamentals and more.
Always forward-thinking, IAB first experimented with static digital badges, but was soon challenged to find a more efficient way to manage and communicate the issuing and expiration of certifications, and for certification holders to easily share their achievements with employers, peers and professional networks.
Download this case study to learn more about those challenges, the ways in which Acclaim helped IAB progress its digital badge program, and the key results that IAB has driven.
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